New Strategic Brand Management, The: Advanced Insights and Strategic Thinking

by Jean-Noel Kapferer

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  • ISBN10 1283394316
  • ISBN13 9781283394314
  • Publish Date 1 January 2012
  • Publish Status Active
  • Out of Print 18 March 2015
  • Publish Country US
  • Imprint Kogan Page
  • Edition 5th Revised ed.
  • Language English