Business Policy: Text and Cases

by Joseph Bower, Christopher Bartlett, Hugo Uyterhoeven, and Richard Walton

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Classic revival of Harvard text and cases for Strategic Management. The eighth edition introduces new text material that builds on two decades of research at Harvard Business School. Important changes include increased emphasis on the work of general managers at all levels of the organization shaping strategy, building international competitiveness through organizational capability, and leveraging short term performance through entrepreneurial leadership.
  • ISBN10 0071140417
  • ISBN13 9780071140416
  • Publish Date 1 January 1997
  • Publish Status Out of Print
  • Out of Print 5 November 2004
  • Publish Country GB
  • Publisher McGraw-Hill Education - Europe
  • Imprint McGraw-Hill Education (ISE Editions)
  • Edition 8th edition
  • Format Paperback
  • Pages 800
  • Language English