Over the years, Kurtz and BooneAs Principles of Contemporary Marketing, 14e, International Edition has proven to be the premier teaching and learning solution for principles of marketing courses. With each groundbreaking new edition, this bestseller only grows stronger, building on past milestones with exciting new innovations. The all-new Fourteenth Edition continues the Kurtz and Boone tradition of delivering the most technologically advanced, student-friendly, instructor-supported text available. Current, relevant, and cutting-edge, Principles of Contemporary Marketing, 14e, International Edition remains in a class by itself.
- ISBN10 032482808X
- ISBN13 9780324828085
- Publish Date 1 May 2010 (first published 1 May 2007)
- Publish Status Active
- Out of Print 17 March 2011
- Publish Country US
- Publisher Cengage Learning, Inc
- Imprint South-Western
- Edition International ed of 14th revised ed
- Format Paperback
- Pages 816
- Language English