Explaining the neuroscience of financial decision-making, Jason Zweig gives radical new insight into how our minds anticipate gains and estimate risk, why investors tend to be overconfident and how investing is a battle between emotion and reason.
- ISBN13 9780285638044
- Publish Date 10 October 2007 (first published 4 September 2007)
- Publish Status Active
- Out of Print 22 November 2013
- Publish Country GB
- Publisher Profile Books Ltd
- Imprint Souvenir Press Ltd
- Format Hardcover
- Pages 352
- Language English