From the 1930s to the 1960s, millions of British people chose to spend their annual summer break at a holiday camp, taking advantage of the all-in package that included accommodation, food, and plentiful entertainment. The market leader was Billy Butlin whose camps operated on a vast scale, and offered a brightly coloured leisure land in contrast to the drabness of post-war rationing. The holiday camp story, however, goes back to the 1890s, and it continues into the present day with signs of a revival in camp fortunes. Kathryn Ferry celebrates the communal and the kitsch, glamorous grandmother competitions, chalets, Redcoats and all the other well-known symbols of an incredibly popular form of twentieth-century holiday.
- ISBN10 0747807752
- ISBN13 9780747807759
- Publish Date 10 June 2010
- Publish Status Active
- Out of Print 4 March 2021
- Publish Country GB
- Publisher Bloomsbury Publishing PLC
- Imprint Shire Publications
- Format Paperback
- Pages 64
- Language English