The premise of this work is that the successful managers of the 21st century will be the culturally sensitive ones. It also argues that competitive advantage can be gained from having strategies to deal with the cultural differences encountered in any international business setting. The author provides a guide to working and communicating across cultures, and discusses how language and culture affect the ways in which people think and respond. With advice ranging from differences in etiquette and body language to global negotiations and international marketing, this text provides direction for professionals from all areas of industry.
- ISBN13 9781857880878
- Publish Date 1 February 2000
- Publish Status Out of Print
- Out of Print 28 July 2005
- Publish Country GB
- Imprint Nicholas Brealey Publishing
- Format Paperback
- Pages 468
- Language English