The book consists of 15 chapters dealing with 4 key themes in the strategic process: strategic analysis; strategic choice; strategic implementation; and strategy in practice. It includes numerous Irish case examples and case scenarios written by many leading authors/teachers of strategic management. A unique Executive Reaction section is provided by prominent business people to accompany each chapter giving students additional insight to industry. Every chapter contains a set of objectives, and discursive/analytical questions to facilitate learning.
- ISBN10 0717129918
- ISBN13 9780717129911
- Publish Date 30 April 2000
- Publish Status Out of Print
- Out of Print 24 June 2006
- Publish Country IE
- Publisher Gill
- Imprint Gill & Macmillan Ltd
- Format Paperback
- Language English