In order to conduct business at all today, companies need powerful Internet technology to facilitate some or all parts of their business transactions. But, given the uncertainties in the future direction of the Internet, it's critical for companies to handle B2B interactions online wisely and economically.Streetwise RM B2B.Com provides all the necessary information readers need to launch a successful online B2B, including: -- A thorough explanation of buy-side and sell-side concepts-- The best ways to attract -- and retain -- customers-- An overview of the B2B marketplaces-- Guidance on how to build product and site branding-- Useful tips for small businesses-- Critical information on how to ensure security and privacy for customers-- And much more!Those small businesses that haven't brought the Internet into their strategic plans need to do so in order to remain competitive. With Streetwise RM B2B.Com in hand, readers will know how to stay ahead!
- ISBN10 1580625673
- ISBN13 9781580625678
- Publish Date 1 January 2002
- Publish Status Active
- Publish Country US
- Imprint Adams Media Corporation
- Format Paperback
- Pages 400
- Language English