Strategy: Sustaining Competitive Advantage in a Globalised Context

by Geoff Goldman and Cecile Nieuwenhuizen

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This book introduces learners to the fundamental concepts of strategic management of a small business, in the context of increasing globalisation. The text is designed to provide learners with the tools to analyse, formulate and implement strategies that will enhance the performance of any small business.
  • ISBN10 0702171956
  • ISBN13 9780702171956
  • Publish Date 3 April 2006
  • Publish Status Active
  • Publish Country ZA
  • Publisher Juta & Company Ltd
  • Imprint Juta Legal and Academic Publishers
  • Format Paperback
  • Pages 160
  • Language English