Marketing Management takes a fresh look at topics such as the nature of marketing, the marketing landscape, segmentation and buyer behaviour. It includes new chapters on international marketing, marketing communication, cyber-marketing, and marketing planning, implementation and control. Marketing Management has been widely prescribed for many years. This edition - containing the most recent research on various marketing topics - is sure to remain the market leader.
- ISBN13 9780702178122
- Publish Date 6 September 2013 (first published 31 December 1999)
- Publish Status Active
- Publish Country ZA
- Publisher Juta & Company Ltd
- Imprint Juta Legal and Academic Publishers
- Edition 6th ed
- Format Paperback
- Pages 655
- Language English