Emotionen im Marketing: Verstehen - Messen - Nutzen (Werbe- Und Markenforschung)

by Christian Bosch, Stefan Schiel, and Thomas Winder

Prof Dr Gunter Schweiger (Foreword) and Prof Dr Günter Schweiger (Foreword)

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  • ISBN10 3835002570
  • ISBN13 9783835002579
  • Publish Date 27 June 2006
  • Publish Status Active
  • Publish Country DE
  • Imprint Deutscher Universitatsverlag
  • Edition 2006 ed.
  • Format Paperback (US Trade)
  • Pages 540
  • Language German