This case book in industrial marketing focuses on the marketing strategies in a wide range of industrial companies, confronting typical problems that industrial markets face, and offering insight into how industrial buyers make purchase decisions. The book has realistic case studies (thoroughly tested on Harvards's MBA program)
- ISBN10 0134615093
- ISBN13 9780134615097
- Publish Date July 1983
- Publish Status Out of Print
- Out of Print 10 May 1991
- Publish Country GB
- Publisher Longman
- Imprint Longman Higher Education
- Edition 3rd Revised edition
- Format Hardcover
- Pages 610
- Language English