The challenge to formulate, implement and manage a global strategy is often overwhelming and yet it is essential to complete in today's complex markets. This is a results oriented book that pioneers global strategic management. This working tool for building a global strategy should demystify the process and offers a do-it-yourself method for screening and analyzing changing country policies, markets and products - then matching tactics and strategies to new opportunities.
- ISBN10 078630121X
- ISBN13 9780786301218
- Publish Date 1 October 1993
- Publish Status Unknown
- Out of Print 5 April 2008
- Publish Country US
- Publisher McGraw-Hill Education - Europe
- Imprint Irwin Professional Publishing
- Format Hardcover
- Pages 350
- Language English