This guide contains chapter quizzes, key terms, and additional exercises to help the student gain a deeper understanding of the principles of Basic Marketing. The Learning Aid consists of a variety of self-study aids and experiential exercises designed to deepen a student’s problem-solving skills in marketing.
- ISBN13 9780072525304
- Publish Date 16 July 2004
- Publish Status Out of Print
- Out of Print 15 August 2013
- Publish Country US
- Publisher McGraw-Hill Education - Europe
- Imprint McGraw-Hill Professional
- Edition 15th edition
- Format Paperback
- Language English