This guide explains e-commerce - conducting business on the Internet - and details marketing strategies for turning corporate or entrepreneurial websites into a commercial success. Readers gain an insight into analyzing an Internet marketplace, developing a creative Internet approach that attracts and retains customers, and constructing and testing an e-commerce business model.
- ISBN10 0658009931
- ISBN13 9780658009938
- Publish Date 1 May 2001
- Publish Status Cancelled
- Out of Print 15 September 2004
- Publish Country US
- Publisher McGraw-Hill Education - Europe
- Imprint McGraw-Hill Contemporary
- Format Hardcover
- Pages 320
- Language English