Direct Marketingis an essential ingredient of any marketing mix. This text by Power, Balderstone and Gyles has an Australian focus and uses real-life experiences, case studies and practices to introduce readers to the processes and philosophies of direct marketing. Key features include application snapshots, marketing dilemmas, case studies, end-of-chapter questions and real-life examples, creating a learning tool suiting students at a VET or postgraduate level.
- ISBN13 9780074705087
- Publish Date 28 April 2000
- Publish Status Out of Print
- Out of Print 12 August 2015
- Publish Country AU
- Publisher McGraw-Hill Education - Europe
- Imprint McGraw-Hill Education / Australia
- Format Hardcover
- Pages 576
- Language English