Market-defining since it was first introduced, International Business, 4e by Charles W. L. Hill, continues to set the standard for international business textbooks. Charles Hills reputation as a leading thinker and actor in the international arena precede him, and he is regularly asked to explain world economic events on National Public Radio. His expertise lends itself to a book that is thorough and up-to-date. Because many issues in international business are complex, they necessitate exploration of pros and cons of economic theories, government policies, business strategies, organizational structures, etc. The author challenges the often shallow explanations that other books offer, while maintaining a tight integrated flow between the chapters. Hills book is practical in nature, focusing on managerial implications of each topic on the actual practice of international business. The authors passion and enthusiasm for the international business arena is apparent on every page as he strives to make important theories interesting, informative, and accessible to all students.
- ISBN10 0072918403
- ISBN13 9780072918403
- Publish Date 1 June 2003
- Publish Status Active
- Publish Country US
- Publisher McGraw-Hill Education - Europe
- Imprint McGraw Hill Higher Education
- Edition 4th edition
- Format Hardcover
- Language English