This comprehensive survey covers all aspects of marketing, including: the marketing environment; consumer behaviour in the financial services; product innovation and development; customer care; service quality and customer services; pricing; distribution; and marketing strategy.
- ISBN10 1861524536
- ISBN13 9781861524539
- Publish Date 15 January 1997
- Publish Status Out of Print
- Out of Print 16 August 2011
- Publish Country GB
- Imprint Cengage Learning EMEA
- Edition New edition
- Format Paperback
- Pages 375
- Language English