Closing individual sales, in most businesses, is not enough for success. Success depends on developing profitable lifetime relationships with customers. But gaining customer loyalty requires hard work, care, and attentiveness. In this book, you'll learn to assess the lifetime value of a customer, and why it makes sense to build loyalty among your target customers. You'll also learn to: - Understand the service-profit chain - Leverage the interrelationships among customer satisfaction, customer loyalty, employee capability, and company profitability - Build and refine a process for delivering extraordinary value to your customers
- ISBN13 9781422129753
- Publish Date 4 November 2010
- Publish Status Out of Print
- Out of Print 9 March 2021
- Publish Country US
- Imprint Harvard Business Review Press
- Format Paperback (US Trade)
- Pages 112
- Language English