You Deserve the Best: A Consumer's Guide to Product Quality and Total Customer Satisfaction

by Eugene R. Carrubba and Mark E Snyder

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Thousands of product manufacturers are practicing quality enhancement techniques to satisfy their customers, but do they really know what their customers want? And how do consumers know if they're receiving quality products? This is the first book that explains product quality from the consumer's perspective. The authors help consumer-product manufacturers provide true customer satisfaction and much more.
  • ISBN10 0873891449
  • ISBN13 9780873891448
  • Publish Date 1 September 1993
  • Publish Status Active
  • Out of Print 5 April 2008
  • Publish Country US
  • Publisher McGraw-Hill Education - Europe
  • Imprint Brown (William C.) Co ,U.S.
  • Format Paperback
  • Pages 280
  • Language English