Fashion Promotion is an inspiring and practical guide to promoting a brand. It addresses the new ways in which brands engage with customers, through the latest digital channels as well as traditional methods. Topics covered include developing a brand from an original idea, the impact of blogging and street style sites, digital fashion, online and offline marketing techniques, creating the vision behind a brand, and public relations.
From marketing, PR and collaboration to creating brand visuals, Fashion Promotion guides readers through the ways in which any brand - large or small - can embrace the opportunities brought about by developments in digital communication, in order to engage with consumers in new and exciting ways.
- ISBN10 1283936615
- ISBN13 9781283936613
- Publish Date 1 January 2012
- Publish Status Active
- Out of Print 19 November 2013
- Publish Country US
- Imprint AVA Publishing
- Format eBook
- Pages 186
- Language English