For courses in Strategic Management or Policy in Hospitality Programs.
Based on scientific research within the industry, this book outlines a strategic model that can be used to improve decision making and policy within the hospitality field. Combining quality research and experience, it discusses key topics such as: environmental scanning, competitive strategies, structure and implementation, and performance. Placing a responsibility on the learner, the book offers a combination of cumulative learning exercises, simulated decision making settings, and a text specific website. This edition clearly discusses the role of strategy in creating firm value and growth and stresses the relationship between leadership theory, strategic thinking and financial management.
- ISBN10 0131710702
- ISBN13 9780131710702
- Publish Date 14 March 2005
- Publish Status Out of Print
- Out of Print 30 March 2005
- Publish Country US
- Imprint Pearson
- Format Hardcover
- Pages 400
- Language English