Garden Centre management has professionalised in recent years as garden centres have become more highly developed retail operations. Many students of horticulture are expected to go into retail management and so the topic has increasingly appeared on the further education curriculum. This book is equally targeted at students, garden centre managers and professional courses in garden centre management. It provides a practical approach backed up by management theory. The text covers consumer behaviour, staff management, stock management, marketing and productivity.
- ISBN10 1780643098
- ISBN13 9781780643090
- Publish Date 24 September 2015
- Publish Status Active
- Publish Country GB
- Imprint CABI Publishing
- Format Paperback
- Pages 200
- Language English