This new and completely revised edition of "Business Marketing" incorporates vital new elements of business marketing, including the increased use of the internet, customer relationship management and database management, industrial branding, globalization, outsourcing and solution selling. This book looks at outsourcing strategy and implementation from the viewpoint of both the buyer and the supplier, and in so doing fills a gap in the coverage of other textbooks. Dealing with business markets on the global stage, the authors have created a text that mixes theory with practice in every chapter to allow students to fully understand and analyse this complex subject. Designed for students by top teachers the text includes check lists, discussion questions, short examples and longer case histories. Taking a uniquely international approach, "Business Marketing "will be invaluable for students, academics and practitioners interested in business marketing.
- ISBN10 0415341892
- ISBN13 9780415341899
- Publish Date 31 January 2006
- Publish Status Cancelled
- Out of Print 11 January 2006
- Publish Country GB
- Publisher Taylor & Francis Ltd
- Imprint Routledge
- Edition 2nd edition
- Format Hardcover
- Pages 304
- Language English