This book discusses the marketing and planning strategies adopted by a variety of businesses in various fields of tourism. The book's conclusions are based on interviews with key people in the industry all over Australia. There are case studies of 26 organizations including Tourism Commissions, Travel Agents and Tour Operators, Surface Transport, the Airlines, Attractions, Hotels and Motels, Resorts, and Consultants.
- ISBN10 1862504113
- ISBN13 9781862504110
- Publish Date December 1989
- Publish Status Out of Print
- Out of Print 17 September 2008
- Publish Country AU
- Imprint Hospitality Press
- Edition New edition
- Format Paperback (UK Trade)
- Pages 176
- Language English