Reverse Marketing: The New Buyer-supplier Relationship

by Michiel R. Leenders, David L. Blenhorn, and David L. Blenkhorn

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  • ISBN10 0029183812
  • ISBN13 9780029183816
  • Publish Date 30 November 1987
  • Publish Status Active
  • Publish Country US
  • Publisher Prentice Hall (a Pearson Education company)
  • Imprint Macmillan USA
  • Format Hardcover
  • Pages 240
  • Language English