Creative Cycle: Where Good Ideas Come from and Why Only Some Succeed

by Robert J. Sternberg and Todd Lubart

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World renowned psychologist Robert Sternberg presents a fresh and compelling picture of the creative process from the inception of an idea to its ultimate success. With illuminating examples, Sternberg reveals the paths we all can take to become more creative and shows how institutions can learn to foster creativity.
  • ISBN10 0029314755
  • ISBN13 9780029314753
  • Publish Date 1 June 1995
  • Publish Status Active
  • Publish Country US
  • Imprint Simon & Schuster
  • Format Hardcover
  • Pages 255
  • Language English