Persuasion: The art of influencing people

by James Borg

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Book cover for Persuasion

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It pays to be persuasive.

From senior managers to new-starters in business; at home, in the office and in the boardroom the ability to confidently motivate, influence and convince others offers a competitive edge that can really set you apart and help you get what you want.

Learn the power of words; how to be an effective listener; how to develop and enhance your memory; how to control the attention of others and how to read body language and other non-verbal signs.

Persuasion will boost your persuasive and intuitive skills to amazing new levels and will help you achieve more in every area of your life.

  • ISBN10 0273734164
  • ISBN13 9780273734161
  • Publish Date 29 April 2010 (first published 21 October 2004)
  • Publish Status Out of Print
  • Out of Print 16 September 2013
  • Publish Country GB
  • Imprint Pearson Education Limited
  • Edition 3rd edition
  • Format Paperback
  • Pages 312
  • Language English