E-Commerce 2011 Global Edition

by Kenneth Laudon and Carol Traver

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This text emphasizes the three major driving forces behind e-commerce: technological change, business development, and social issues, to provide a coherent conceptual framework for understanding the field.
  • ISBN10 0273750844
  • ISBN13 9780273750840
  • Publish Date 22 February 2011 (first published 4 January 2010)
  • Publish Status Out of Print
  • Out of Print 3 February 2012
  • Publish Country GB
  • Imprint Pearson Education Limited
  • Edition 7th edition
  • Format Paperback
  • Pages 912
  • Language English