Strategic Management: Concepts and Cases, 11/e For professors who want their students to understand the practical application of strategic management, David provides a skills-based, practitioner-oriented focus. Principles of Marketing, 12/e The comprehensive, classic principles text organized around an innovative customer-value and customer-relationship framework
- ISBN10 1405854995
- ISBN13 9781405854993
- Publish Date 15 May 2007
- Publish Status Out of Print
- Out of Print 28 June 2008
- Publish Country GB
- Imprint Pearson Education Limited
- Format Hardcover
- Language English