Marketing: An Introduction, 9/e The ninth edition of this text presents the very latest in marketing thinking. It builds upon an innovative and integrative marketing framework, one that positions marketing simply as the art and science of creating value for customers in order to capture value from customers in return. Student Study Guide, 7/e OneKey BlackBoard Student Access Kit for Armstrong, 8/e
- ISBN10 1408200570
- ISBN13 9781408200575
- Publish Date 22 May 2008
- Publish Status Out of Print
- Out of Print 22 June 2010
- Publish Country GB
- Imprint Pearson Education Limited
- Language English