Successful marketing involves looking at the organisation concerned and the world it occupies from the perspective of the customer. This guide explores the link between this "marketing philosophy', marketing theories and marketing practice. It includes a range of examples and situations, covering non-traditional contexts, and readers are encouraged to "become involved" with case histories, self-checks and action checklists. Dr Rushton is the co-author of "Effective Distribution Management" and "Marketing".
- ISBN10 0340576014
- ISBN13 9780340576014
- Publish Date 4 November 1998
- Publish Status Out of Print
- Out of Print 8 January 2003
- Publish Country GB
- Publisher John Murray Press
- Imprint Teach Yourself
- Format Paperback (B-Format (198x129 mm))
- Pages 253
- Language English