For undergraduate principles of marketing courses.
Everything students need to know to develop their ‘management sense’ and be successful
Fundamentals of Management covers the essential concepts of management by providing a solid foundation for understanding the key issues facing managers and organisations. The 11th Edition maintains a focus on learning and applying management theories, while now also highlighting opportunities to develop the skills in high demand by today’s employers. Fundamentals of Management offers an easy-to-understand, straightforward, and realistic approach to what works for managers and what doesn’t - with the ultimate goal to help students be successful in their careers.
- ISBN10 1292307323
- ISBN13 9781292307329
- Publish Date 5 August 2019
- Publish Status Active
- Publish Country GB
- Imprint Pearson Education Limited
- Edition 11th edition
- Format Paperback
- Pages 552
- Language English