Valuepack:Marketing Strategy and Competitive Positioning/Marketing in Practise Case Studies DVD for Pack:Volume 1/ Companion Website with Gradetracker Student Access Card:Brassington, Principles of Marketing.

by Graham Hooley, John Saunders, Nigel Piercy, Robert van der Zwart, and Frances Brassington

Marketing Strategy and Competitive Positioning, 3/e Marketing Strategy and Competitive Positioning deals with the process of developing and implementing a marketing strategy. The third edition focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive advantage. Marketing in Practice Case Studies DVD, 1/e Companion Website with Gradetracker Student Access Card: Brassington, Principles of Marketing, 4/e

• ISBN10: 1405853816
• ISBN13: 9781405853811
• Publish Date: 18 August 2006
• Publish Status: Out of Print
• Out of Print: 28 December 2007
• Publish Country: GB
• Imprint: Financial Times Prentice Hall
• Language: English