Solomon: Consumer Behaviour Enhanced Media Edition: A European Perspective

by Michael R. Solomon, Gary Bamossy, Soren Askegaard, and Margaret K. Hogg

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Book cover for Solomon: Consumer Behaviour Enhanced Media Edition

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Consumer Behaviour Third European Enhanced Media Edition New and exclusive to this Enhanced Media Edition: *Interactive e-study guide full of animated exercises adds colourful depth to each topic great for revision*Quick tests throughout each chapter to enhance and test your knowledge*Find out what kind of consumer you are by taking self-assessment quizzes. Follow these three steps to get the most out of this Enhanced Media Edition: *Visit the Consumer Behaviour companion website at www.pearsoned.co.uk/solomon*Register your own personal account using the access code supplied with this copy of the Enhanced Media Edition*Access valuable learning resources to help you pass your course: - Answer self-assessment questions for each chapter, helping you focus on your strengths and weaknesses - Enhance your revision with the interactive e-study guide - Use the online Glossary and Flashcards to check and test your understanding of the key terms - And much more!
  • ISBN10 0273714724
  • ISBN13 9780273714729
  • Publish Date 14 June 2007 (first published 21 April 2005)
  • Publish Status Out of Print
  • Out of Print 24 March 2010
  • Publish Country GB
  • Imprint Pearson Education Limited
  • Edition 3rd edition
  • Format Paperback
  • Pages 728
  • Language English