The Phantom Pattern Problem: The Mirage of Big Data

by Gary Smith and Jay Cordes

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Book cover for The Phantom Pattern Problem

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Pattern-recognition prowess served our ancestors well, but today we are confronted by a deluge of data that is far more abstract, complicated, and difficult to interpret. The number of possible patterns that can be identified relative to the number that are genuinely useful has grown exponentially - which means that the chances that a discovered pattern is useful is rapidly approaching zero.

Patterns in data are often used as evidence, but how can you tell if that evidence is worth believing? We are hard-wired to notice patterns and to think that the patterns we notice are meaningful. Streaks, clusters, and correlations are the norm, not the exception. Our challenge is to overcome our inherited inclination to think that all patterns are significant, as in this age of Big Data patterns are inevitable and usually coincidental.

Through countless examples, The Phantom Pattern Problem is an engaging read that helps us avoid being duped by data, tricked into worthless investing strategies, or scared out of getting vaccinations.
  • ISBN10 0198864167
  • ISBN13 9780198864165
  • Publish Date 24 September 2020 (first published 1 September 2020)
  • Publish Status Active
  • Publish Country GB
  • Imprint Oxford University Press
  • Format Hardcover
  • Pages 240
  • Language English