Marketing Research: Methodological Foundations (Marketing Research, #12)

by Professor Dawn Iacobucci and Gilbert A Churchill

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  • ISBN10 1439081298
  • ISBN13 9781439081297
  • Publish Date 27 April 2010 (first published 20 October 2009)
  • Publish Status Active
  • Publish Country US
  • Imprint Cengage Learning
  • Edition 10th Revised ed.
  • Format Hardcover
  • Pages 604
  • Language English