Business analytics has grown to be a key topic in business curricula, and there is a need for stronger quantitative skills and understanding of fundamental concepts. This book is intended to present key concepts related to quantitative analysis in business. It is targeted to business students, undergraduate and graduate, taking an introductory core course. Topics covered include knowledge management, visualization, sampling and hypothesis testing, regression (simple, multiple, and logistic), as well as optimization modeling. It concludes with a brief overview of data mining. Concepts are demonstrated with worked examples.
- ISBN10 1949443272
- ISBN13 9781949443271
- Publish Date 28 February 2019
- Publish Status Active
- Publish Country US
- Imprint Business Expert Press
- Format Paperback (US Trade)
- Pages 180
- Language English