Here he shows savvy marketers, entrepreneurs, and online celebrity wannabes how they, too, can develop clever videos that amass millions of views.
Staples outlines a nine-step approach that anyone can use to launch their product or service without having to invest a fortune.
Case studies featured in the book include how Shareability launched ROC Headphones, a multi-million dollar global brand, with a viral video of Cristiano Ronaldo in disguise without spending a nickel on traditional advertising; how they used babies to create the most successful social video ever about the Olympic Games; how they propelled a small pet food company from obscurity to an IPO on the power of two viral videos; and how they helped Cricket Wireless become the most shared brand in the wireless space beating telco powerhouses like Verizon, AT&T and Sprint.
- ISBN13 9781328618566
- Publish Date 9 July 2019
- Publish Status Active
- Out of Print 15 November 2021
- Publish Country US
- Imprint Houghton Mifflin Harcourt Publishing Company
- Format Hardcover
- Pages 240
- Language English