Strategic Marketing Management Cases is a versatile collection of approximately 45 cases. This casebook has a decision-making focus and addresses the challenges facing marketing managers today. It is organized to reflect the priorities of a marketing manager: market orientation, growth strategies and target market strategies.
- ISBN13 9780072514827
- Publish Date 16 November 2001
- Publish Status Out of Print
- Out of Print 9 December 2009
- Publish Country US
- Publisher McGraw-Hill Education - Europe
- Imprint McGraw-Hill Professional
- Edition 7th edition
- Format Hardcover
- Pages 696
- Language English