Marketing Research Essential

by Prof Carl McDaniel and Roger Gates

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  • ISBN10 0471730882
  • ISBN13 9780471730880
  • Publish Date 25 February 2005
  • Publish Status Active
  • Out of Print 14 November 2006
  • Publish Country US
  • Imprint John Wiley & Sons Inc
  • Edition 4th Revised edition
  • Format Paperback
  • Pages 704
  • Language English