Roger Gates is President and CEO of an Arlington, Texas marketing research firm, DSS Research, which employs over 100 people and maintains a client list of the nation's leading healthcare and high technology firms. Formerly a professor at the University of Texas at Arlington, Gates holds a PhD from the University of Florida and has written over 100 journal articles and technical papers for such leading publications as the Journal of Marketing Research, the Journal of Data Collection, Applied Marketing Research, the Journal of Business Research, the Journal of Advertising Research, the Journal of Business Communication, and the Journal of Healthcare Marketing among others. For more information about Gates and his firm visit www.dssresearch.com.
