Communication becomes more complex as businesses compete in a global environment. The complexity brought on by an explosion in the number of tools for communication—computers, digital media, interactive corporate television, faxes, e-mail, the Internet—fuels the need for a corporation to consider its communications as central to its strategic plans. Corporate Communications for Executives looks closely at the professional practice of corporate communication. It offers numerous perspectives on ethics, science and society, employee motivation, corporate social responsibility, internal communication, global corporate communications, and communicating corporate cultures.
- ISBN10 0791437612
- ISBN13 9780791437612
- Publish Date 28 May 1998 (first published 20 May 1998)
- Publish Status Out of Print
- Out of Print 2 August 2012
- Publish Country US
- Imprint State University of New York Press
- Format Hardcover
- Pages 346
- Language English