Marketing Management and Administrative Action

by Steuart Henderson Britt and Harper W. Boyd

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  • ISBN10 0070079234
  • ISBN13 9780070079236
  • Publish Date 1 January 1978 (first published December 1973)
  • Publish Status Out of Print
  • Out of Print 14 August 1992
  • Publish Country US
  • Publisher McGraw-Hill Education - Europe
  • Imprint McGraw-Hill Inc.,US
  • Edition 4th Revised edition
  • Format Hardcover
  • Pages 704
  • Language English