A self-instructional guide to producing brochures, catalogs, fliers and pamphlets. From initial concept development through final publication, this step-by-step handbook covers all phases of literature production including marketing strategy, copywriting, photography, illustration, design, mechanicals, printing, folding, and binding. Also discusses the ten basic types of visuals and how to use them, how to find and work with outside vendors, freelancers, and agencies, how to estimate the cost of a job, how to estimate printing costs, and much more. Includes many samples outlines for annual reports, product brochures, service brochures, and catalogs.
- ISBN10 0471825255
- ISBN13 9780471825258
- Publish Date 14 November 1985
- Publish Status Out of Stock
- Out of Print 19 January 2011
- Publish Country US
- Imprint John Wiley & Sons Inc
- Format Paperback
- Pages 244
- Language English