Willful: How We Choose What We Do

by Richard Robb

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A revelatory alternative to the standard economic models of human behavior that proposes an exciting new way to understand decision‑making
 
Willful is a breakthrough in economics. Richard Robb’s tremendously insightful book shows how much of our behavior is not explained by existing theories of human action and explains in sparkling prose why understanding decisions made seemingly without reason presents a fuller picture of our world.”—Edmund S. Phelps, Nobel Laureate in Economics

Why do we do the things we do? The classical view of economics is that we are rational individuals, making decisions with the intention of maximizing our...Read more
  • ISBN10 0300246439
  • ISBN13 9780300246438
  • Publish Date 14 January 2020
  • Publish Status Active
  • Publish Country US
  • Imprint Yale University Press