Online Course Pack:Marketing Strategy and Competitive Positioning/Principles of Marketing Generic OCC Access Code Card/Marketing in Practice Case Studues DVD:Volume 1

by Graham J. Hooley, John A. Saunders, Nigel Piercy, Brigitte Nicoulaud, and Robert van der Zwart

Marketing Strategy and Competitive Positioning, 4/e Marketing Strategy and Competitive Positioning deals with the process of developing and implementing a marketing strategy and how these processes can be managed to gain and sustain superior performance in the market place. The 4th edition contains 3 new chapters; Competing Through the New Marketing Mix, Strategic Customer Management, Corporate Social Responsibility. Principles of Marketing Generic OCC Access Card, 1/e Marketing in Practice Case Studies DVD: Volume, 1/e

• ISBN10: 1408200686
• ISBN13: 9781408200681
• Publish Date: 3 March 2008
• Publish Status: Out of Print
• Out of Print: 20 June 2008
• Publish Country: GB
• Imprint: Financial Times Prentice Hall
• Language: English