Online advertising and marketing can either drive new money to a web site, or drive away customers for good. This book looks at how to design online advertising and marketing that works, capitalizes on the best technology and creates a buzz. It looks at some examples and practices of online advertising, marketing and promotional options from an insider's point of view.
- ISBN10 1844030369
- ISBN13 9781844030361
- Publish Date 8 May 2003
- Publish Status Out of Print
- Out of Print 21 April 2005
- Publish Country GB
- Publisher Octopus Publishing Group
- Imprint Cassell Illustrated
- Format Hardcover
- Pages 192
- Language English