After reviewing the latest fads and fashions in marketing, Bob Shaw finds that it is the good old fashio ned basics of marketing that are usually the key to marketin g effectiveness. '
- ISBN10 1861970544
- ISBN13 9781861970541
- Publish Date 24 August 1998
- Publish Status Out of Print
- Out of Print 20 March 2003
- Publish Country GB
- Publisher Profile Books Ltd
- Imprint Economist Books
- Edition Main
- Format Hardcover
- Pages 256
- Language English