The Routledge Companion to the Future of Marketing (Routledge Companions in Business, Management and Marketing) (Routledge Companions in Business, Management and Accounting)

Luiz Moutinho (Editor), Enrique Bigne (Editor), Ajay K. Manrai (Editor), and Enrique Bigné (Editor)

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The Routledge Companion to the Future of Marketing provides the reader with a comprehensive and original set of visionary insights into the future of marketing. This prestigious collection aims to challenge the mindset of academics, moving their thinking processes from current thinking into new perspectives and advances in marketing knowledge.

Selected Contents: Part 1: New Paradigms and Philosophical Insights Part 2: Contributions from other Scientific Fields Part 3: Reconnecting with Consumers and Markets Part 4: New Methodological Insights in Scholarly Research in the Field

  • ISBN13 9781136242861
  • Publish Date 10 January 2014 (first published 17 December 2013)
  • Publish Status Active
  • Publish Country GB
  • Publisher Taylor & Francis Ltd
  • Imprint Routledge
  • Format eBook
  • Pages 504
  • Language English